Redesigning your brand logo is a crucial business decision. Here are the pros and cons to consider. Your logo is the emblem of your brand. It...
With the threats and risks of the pandemic brought about by the Coronivarus, most industries embraced the attractive offer of working from home. A lot of...
Brand building is a very important step for the growth of any business. It is key to positive and sustained customer relationships that can increase sales...
According to Gennaro (2020), there are 12 to 24 million e-commerce websites on the internet, and each day, more and more are being created. From these...
Small businesses are the backbone of any thriving economy, so it comes as no surprise that owners of such businesses usually have to be diligent about...
Hiring employees is almost never an easy process. You need to find candidates that fulfill your criteria, have knowledge and experience in the field, and agree...
Managing a thriving business comes with its share of risks. At times, these risks and their impact on your bottom line are tough to predict. Yet,...
Everyone in the marketing community is always talking about “lead gen” and how it’s the only way to get customers these days. It can be easy...
Starting an online business can be both exciting and stressful. Whether you build an online website with games like Ghost Sliders or an eCommerce shop for...
With multiple decision-makers, bigger-ticket transactions, and longer sales cycles — succeeding in B2B sales requires a whole lot of perseverance. Generating leads, nurturing them, and closing...
